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An Intake-First Approach
Turn
Clicks Into Cases

We help law firms in growth mode generate qualified leads with performance-driven marketing that scales.

Trusted by law firms that expect more.

From boutique practices to multi-location firms, we’ve helped marketers like you transform marketing dollars into dependable case pipelines. Our legal lead generation strategies are built on data, not guesswork—and engineered for accountability.

Your marketing is doing something—but not enough.

Most legal marketers are stuck with outdated funnels, overpriced clicks, and generic agencies that don’t understand compliance, competition, or what makes someone actually call a lawyer.

We’re not just another agency. We’re a performance partner who speaks your language and delivers leads your intake team actually wants.

Verified leads

Local targeting & competitive visibility

Crystal-clear performance tracking

Built for legal, not adapted for it

Lead Generation Services for Law Firms

We don’t just run ads—we engineer systems that bring in quality leads and prove their value.

1

Google Ads Management

Laser-targeted, conversion-optimized campaigns tailored to high-value practice areas.

2

Local SEO & Organic Visibility

Show up where it matters, whether it’s Google Maps or local search.

3

Landing Page Optimization

Custom-built pages that turn traffic into consultations.

4

Call Tracking & CRM Integration

Know where every lead came from and what it’s worth.

5

Compliance-First Creative

 Ads and messaging that align with state bar rules—so you can scale without risk.

Image by Norbert Kowalczyk

We’re not your typical agency

We specialize in legal marketing and know exactly how to compete in your space. Our team combines performance marketing expertise with an in-depth understanding of how legal consumers behave.

We work best with law firms that:

Want predictable, consistent leads

The Numbers Behind Our Legal Marketing Engine

97%

Client Retention Rate

$50M+

In Legal Fees Generated

15,000+

Leads Delivered in the Past 12 Months

4.9★

Average Client Satisfaction

Ready to stop wasting your ad budget?

Get a strategy built for your firm—by marketers who know the legal space inside and out.

© 2024 by The Gray Pencil Inc.

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